Lu, formerly a NASA software engineer and part of the marketing team at Amazon, joined Baidu in 2015 to take charge of its content ecosystem business group. According to China Money Network, this group includes Baidu Music, Baidu Novel, Baidu Games, Baidu Post, Baidu Know (a question-answer site similar to Quora), and Baidu Baike.

Baidu Alliance, which is the largest advertising network in the country and accounts for up to 70 percent of Baidu’s traffic and revenue, is also part of Lu’s group.

SEE ALSO: Baidu launches its first commercial AI product, home robot Xiaoyu

Lu said he would stay in the Internet industry, but it is not known what his next move will be.

In November 2016, Li Mingyuan, Baidu’s youngest vice-president and potential successor to chief executive Robin Li, resigned after an internal investigation revealed conflicts of interest surrounding the involvement of a different firm that Baidu had acquired.

According to Fortune, Mingyuan – who was dubbed the “prince” of Baidu at the age of 32 – stepped down and a memo was sent to Baidu employees saying he was involved in “huge’ economic dealings with a person in charge of a separate company”. It did not, however, go into details about the transaction or the name the company in question.

Baidu Vice President James Lu Steps Down https://t.co/gdGXk1RuaR pic.twitter.com/924F5SupSJ

— China Film Insider (@china_film) May 30, 2017

Mingyuan posted a statement on his WeChat account saying his dealings were not “dishonest”, but he was taking full responsibility for this “misunderstanding”.

“Baidu is the company that trained me and the house I grew up in. [I] never ever thought of doing anything immoral,” he said.

In March, Baidu lost four more executives from its Autonomous Driving Unit and its artificial intelligence unit. Andrew Ng, Wang Jin, James Peng and Lou Tiancheng all departed from the company to seek new opportunities.

The post Baidu bids goodbye to VP James Lu, latest in string of executive losses appeared first on Tech Wire Asia.